Mar 23, 2011

Survey Finds Android Users Love The Little Green Robot

The world is awash with smartphone operating systems and whilst a lot of people don't care about them and are quite happy to use whatever is put in front of them there are equally a lot of people who very much do care about those differences. So much so that some users might be better described as 'fans' rather than users. Looking at this sort of behaviour British research firm ICM Research conducted a survey of 2,000 British adults using Android late last year and they have recently made their findings public.

One of the biggest questions to answer would be why people choose Android over other platforms. Answering that we have a wide range of responses from the 70% of people who said that Android offers better value for money than other platforms to the 48% who said Android is a better long term investment of their resources. 61% of those surveyed cited the wide range of handsets as a factor in choosing Android. Hit read more for details.

Interestingly though 45% said that they choose an Android handset because it used open source software. That figure is so interesting because it is so high. Open source has long been cited as a major benefit of Android, but many may have assumed that it was more of an esoteric point and that the bulk of Android users probably wouldn't care about it too much, with only hardcore geeks making it a selling point. The fact that 45% of those surveyed cite it as a reason to choose Android would suggest that it is in fact a pretty important factor.

Turning to apps, the bread and butter of the modern smartphone, 45% said the Market offers the widest range of apps and some 43% said that the apps available for Android were better than those found on other platforms. Both are significant figures since Android has tended to be viewed as playing second fiddle to iOS when it comes to apps. Mind you  many responses also mentioned the need for better organisation of apps.

Crunch time came when those surveyed where asked if they would recommend Android with 67%, more than two thirds, saying yes they would. It makes for interesting, and for Google happy, reading seeing Android users, on the whole, seem to be pretty content with their lot.

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