Top 100 Brands by Brandz - Millard Brown

 While absolute values are irrelevant the changes in values are very interesting – they indicate recent successes and failures of companies. The assessment of the brands values by Brandz is very illustrative. The full version following the link.

The table shows that among IT companies Samsung has appreciated by 80% while Nokia depreciated by 58%, RIM has also grown a bit. High in the saddle Apple and Google continue growing. Microsoft on the other hand remains on the same level. We might argue about the methods or characters but I think the trend is shown correctly.