Dec 3, 2010

Recent statistics on Android's Success - Neilsen


Android has made further inroads into the market should be no surprise to anyone who has been following recent smartphone trends, but the sheer scale of Android's growth, and the speed of that growth, are mind blowing.
At the start of this year Android held just 9% of the U.S. smartphone market, not even double digits. That has now rocketed up to a 22.7% share of the smartphone market. In less than a year. Hit the read more link to see the comparison with iPhone and Blackberry.
The iPhone has remained relatively static, rising every so slightly from 28% at the start of 2010 to 29.7% now. That would seem to indicate that the iPhone 4 hasn't really done much togrow Apple's American userbase, rather it appears to have held it together more than expand it.
Blackberry started the year with a very healthy 35% of the smartphone market, but that has been fast crumbling, standing at 27.4% according to Nielsen. Windows Mobile has gone from 19% to 14% although of course they have launched a new paltform and we can't be sure how it will do yet, etc etc etc.
What is perhaps more interesting than the straght up marketshare numbers are the figures that come out research into people's upgrade plans. Of those smartphone users planning on upgrading 30% would opt for an iPhone and 28% would opt for an Android device. Not much between them really. Not so Blackberry, which mustered a rather unimpressive 13% of respondents.
Source : Mobile-Review
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