If you point your phone camera at the image above even if some sent this image to you by email or it was on TV, your phone will automatically take you to this webpage. This image is the QR code for this webpage. Imagine a future in which you just point your phone camera at a code on a advertisement billboard or a website and all the information regarding the product is automatically shown on your phone! The code we are talking about is the QR code and it has a huge potential for real life applications. They come to us from Japan where they are very common. Hit the read more link for the full article.
QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
How does the cell phone read the code?
The cell phone needs a QR code reader, like this one from Kaywa. It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.
How do you generate a code?
You can easily generate your QR code using a site like Google URL Shortener or Kaywa.com or you can use the Open Source code to generate codes for you if you have a smart developer on hand.
How could you use a QR code?
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, tv ads etc containing:
- product details
- contact details
- offer details
- event details
- competition details
- a coupon
- Twitter, Facebook, MySpace IDs
- a link to your YouTube video
What is it all about really? Well, some may not see it yet, but its another example of the blurring of the edges of media, as we all rapidly enter this totally connected world. It’s the blurring of the lines between our cell phone and the Internet, always on Internet connectivity wherever we are, whatever we are doing and whatever device we have on hand –whether it’s a cellphone, netbook, laptop, pc, camera, or TV.
Source : Searchengineland
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