The NOKIA C3!

The Nokia C3 is an inexpensive alternative to the E5 which runs on nokia S40 operating system rather than its much more feature rich symbian operating system. This is done obviously to keep costs low. In my view, the only major disadvantage that this OS robs you of is the absence of multi-tasking which can be a major deal breaker for some customers, while the majority of customers wont really have this feature on top of their priority list, especially the target market. This phone offers the cheapest Nokia QWERTY candybar to date. I believe that the target market here is teenagers and early 20 somethings as apparent due to the options of colors available and the general design of the phone. Also it will be a delight for heavy texters (again,teeneagers) and people who use email regularly, although using email on S40 wont be very comfortable. As for the built quality, its made of plastic rather than metal to keep costs low so it will give an impression of a cheaper device. Still, considering Nokias reputation the built quality will be better than competing models from Samsung.

All in all, I'd say that this is a niche device, meaning that it is not for everyone but a small segment of the market but it will enjoy decent sales as it is the cheapest Nokia device in this form factor. Also, it will introduce many users who will be first time users of such a form factor and i must add that once a you get hooked to a full QWERTY offering, its hard to get back to normal numeric keypads!
The current price is Rs. 11,500/- which is pretty decent, and if you have a restricted budget and need a QWERTY keyboard or you just text a lot, this is the device for you!